China's commercial air-conditioning industry market warming trend highlighted in 2013

Breaking the doomsday rumors, China's commercial air-conditioning industry is facing many obstacles to its development in the context of the global market recession in 2013, due to the relative downturn of the domestic real estate market and the persistent fluctuation of raw material prices. However, it is gratifying that from the domestic point of view, many enterprises are optimistic about the "cake" of commercial air-conditioning market, actively adjust their own structure to adapt to the new situation, build up confidence in development, and view the current dilemma with a positive attitude and a long-term perspective.

Affected by the domestic and foreign market environment, the overall market size of commercial air-conditioning industry in the first half of 2012 was about 24.7 billion yuan, down 11.2% from the same period last year. After many years of continuous growth, the industry declined for the first time. In the second half of the year, with the adjustment of enterprises themselves, sales performance rose, but the market size is expected to be no more than 50 billion yuan in the whole year.

Although the overall market growth rate of commercial air conditioning has slowed down, it is still the focus of attention in the industry. Many enterprises have accelerated internal reform and strategic adjustment to carry out industry layout. Grey, Haier, Zhigao giants have launched efficient energy-saving commercial air-conditioning products, marketing channels in-depth expansion of the tertiary and tertiary markets.

At the same time, small and medium-sized enterprises play their own advantages, actively seize market segments, and take the lead in winning performance and voice in these areas. This strategy is increasingly valued and successfully practiced by many enterprises. For these enterprises, the downturn of the market is also a period of adjustment and layout, which is related to the future market competitiveness. For them, 2013 is a year of deep cultivation of the market and also a year of active adjustment.

In the process of market warming up, government procurement has become an indispensable warm tone in the cold market. The overall market of commercial air conditioning is not optimistic, but the market of commercial air conditioning purchased by the government is upside down, and the purchasing scale is growing steadily compared with the same period. According to incomplete statistics, the government procurement scale of central air-conditioning in November 2012 was nearly 200 million yuan, of which the procurement scale of central air-conditioning accounted for about 80% of the total scale of air-conditioning procurement, becoming a new blue sea of commercial air-conditioning.

The development of commercial air conditioning market can not be separated from the support of policy. For the first time, the policy of saving energy and benefiting the people has injected a strong impetus into the development of commercial air-conditioning industry. Major air-conditioning enterprises are also grabbing the development opportunities provided by national policies to seek their own development. With the implementation of the national energy-saving subsidy in the commercial air-conditioning industry, it also adds horsepower to the air-conditioning development of enterprises.

The market pressure of industry development is both a challenge and an opportunity. It often becomes a turning point for enterprises that are good at capturing development opportunities. From the perspective of the commercial air-conditioning industry in 2013, the market is pregnant with all kinds of changeable possibilities.