Grab the market cake, international brand grab the market of indoor environmental protection industr

With PM2.5 becoming a hot issue of general public concern, the society has gradually attached importance to indoor environmental protection. According to the current development situation, although the indoor environmental protection industry has a high market growth rate, it can grow at 27% per year, and there is 28% profit margin. However, compared with other relatively mature markets such as air conditioning, the development of indoor environmental protection industry is far from enough. Data show that the penetration rate of indoor environmental protection products is 0.1% in Chinese households, but 27% in American households and 17% in Japan. This huge market development prospect brings opportunities for the development of indoor environmental protection.

Relevant departments predict that the market size of indoor environmental protection industry in China will reach 170 billion RMB, and its share in China's GDP will also reach about 1.5% in the next decade. Attracted by the huge market cake, foreign high-end brands have rushed to the Chinese market, such as Brown, Panasonic and Philips, to launch new products in response to the needs and habits of Chinese consumers. Compared with the international brand is inevitable, the performance of domestic enterprises is somewhat slow and hot. In addition to the introduction of new products and promotion by a few large enterprises such as Yadu, other enterprises in the industry are generally weak in scientific research ability and low in market competitiveness.

Since the 12th Five-Year Plan, the introduction of relevant national policies has paved the way for the rapid development of indoor environmental protection industry. The newly revised "Environmental Air Quality Standard" adds PM2.5 and ozone 8-hour average concentration limits. The 12th Five-Year Development Plan of China's Indoor Environmental Protection Industry has been completed and issued. With the promotion of policies, the indoor environmental protection industry has really ushered in the spring of development.

The industry believes that under this favorable industrial background, domestic enterprises can seize the market opportunity and gain the first chance in the fierce market competition. It is reported that the 5th Guangzhou International Exhibition on Refrigeration, Air Conditioning, Ventilation and Indoor Environmental Protection (RAVAICHINA 2012) was held in the Canton Fair Hall from August 21 to 23. As the direction of industry development, the exhibition will fully demonstrate the development trend of indoor environmental protection industry, and build a grand business cooperation gathering of manufacturers, distributors, real estate developers, professionals and media colleagues to promote industrial development and attract investment. Promoting the indoor environmental protection industry to become one of the ten fastest growing industries in the next 10 years.